In the startup ecosystem, particularly during the Product Development phase, achieving successful user adoption is a critical milestone. It can be the tipping point that transforms a promising concept into a thriving business. However, obtaining user adoption is not without its challenges. Numerous roadblocks can hinder the path to embracing a new product, ranging from misaligned user expectations to technological limitations. Understanding and overcoming these roadblocks is essential for startups aiming to achieve sustained growth and eventual unicorn status.